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Facebook Chemistry
If you have ever maintained a swimming pool you’ll know pool water chemistry is very much a balancing act. Companies who offer free products and services, such as Facebook and Google, have a similar balance to maintain between their customers and their members (or users). Favorable adjustments on one side of the relationship can have … Continue reading
Reasons To Be Cheerful
As the human race we have a track record of continually evolving and improving our environment and lifestyles. Whether it’s via natural selection, competition, advances or some other driver – we adapt, we change. New technologies for example, bring efficiencies and enable behavioral shifts simplifying and making possible what once was difficult, expensive or perhaps … Continue reading
Failures Don’t Plan To Fail, They Fail To Plan
Consumer focussed social media mega stars Twitter, Yelp, Foursquare, YouTube, Facebook and Google have smashed open doors for small businesses over the past 4 years. Arguably two of the most important breakthroughs are: A leveling of the playing fields – the recent viral success of the Dollar Shave Club launch video is a great example of how a … Continue reading
Google+ Hits The Social Sweet Spot
Google+ lit up last week as comments and jokes bounced back and forth regarding the new user interface and the ‘mysterious’ white space to the right of the screen. Perhaps more poignant in the battle for most Monthly Active Users (MAU) – a key measure of engagement used by social networks – is how Google positioned its … Continue reading
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